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Marketing @ UX Week


Yesterday our UX Week keynote speaker, Don Norman, talked a bit about how marketers make good allies for UX professionals because of their experience working with business units. This relationship has led marketers to get savvy about positioning...
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Force.com for Google App Engine


Salesforce.com made two fantastic announcements today at their CloudForce event in New York. The first is Force.com for Google App Engine (demonstrated on stage by Marc Benioff and our own Narinder Singh using an extension of our work with...
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An open letter to CRM software start-ups...


Curiously, I had three companies contact me this week about CRM software they were launching. One part of me wants to applaud anyone who has the gumption to invest their time and money in developing software, the other, my independent CRM consultant...
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Phishing Scam Strikes in Twitter Direct Messages


A new phishing attempt has been circulating tonight that’s being distributed through direct messages. If you receive a direct message like this, delete it immediately....
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Google and Salesforce.com


Salesforce, meet Google Apps… this is an introduction we’re happy to make and an occasion we are excited to be a part of. As the first partner of both Google Enterprise and salesforce.com, Appirio is excited to see these two leaders in on-demand...
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Why vendors may learn to love independent CRM cons


I get the impression that most CRM vendors are at best deeply suspicious of CRM consultants. Not surprisingly, as a CRM consultant myself, I’d argue the negative impression is undeserved, and that we provide considerably more benefit to vendors than...
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